
$14,000,000

New Standard Equities
New Standard Equities was formed in 2010 in an effort to capitalize on the extraordinary dislocation in the post‐financial crisis real estate investment market. With significant experience in buying and operating large, institutional-quality multifamily properties throughout the Western U.S., the company is deploying private and institutional capital to purchase and operate apartment assets that offer steady, long-term cash flow to its investors. New Standard Equities’ full-service real estate platform is actively engaged in property management, asset management, construction management and project consultation.
New Standard Equities has successfully operated multifamily assets in major markets throughout the Western U.S. There are inherent risks in the task of operating apartment assets, but the firm’s strict philosophy is to minimize those risks by targeting markets it knows and understands. In-fill, supply-constrained markets that offer long-term job growth potential are among the most important dynamics.
RealtyMogul.com has invested in two prior transactions with the Real Estate Company - Village Fair and Oak Harbor Apartments. As of Q2 2017, the Real Estate Company has renovated three units at Village Fair since inception and all three have been leased at proforma rents. In addition, the current average in-place rent is 5.1% higher than the in-place rent at acquisition. The Real Estate Company has been closely monitoring property expenses while efforts are being made to increase rents. As a result of lower than projected expenses, Net Operating Income since inception is 6.4% above proforma. As of Q2 2017, Oak Harbor is performing well as the Real Estate Company has been able to outperform proforma rents without doing any unit renovations. The current average in-place rent of $988/month is 6.8% above the proforma post-renovation rent of $928/month. Furthermore, the average in-place rent is 28.4% above the average rent at acquisition. Oak Harbor's performance is trending upwards as Q2 2017 experienced the highest Net Operating Income since acquisition, an increase of 52.2% year-over-year.
http://www.newstandardequities.com/The below track record for Edward Ring includes all the apartment acquisitions completed by New Standard Equities, as well as those Mr. Ring was responsible for while at Kennedy Wilson Multifamily.
Address | Location | Date Acquired | # of Units | Purchase Price |
---|---|---|---|---|
New Standard Equities (2011 - Present) | ||||
Fountain at Curson | Hollywood, CA | Jun-11 | 20 | $4,000,000 |
Crossings at the Bay | Long Beach, CA | Nov-11 | 235 | $34,500,000 |
Villa Olivos | Canoga Park, CA | Aug-12 | 53 | $4,950,000 |
Parke Pasadena | Pasadena, CA | Aug-13 | 22 | $3,400,000 |
Asana at North Park | San Diego, CA | Oct-14 | 132 | $18,470,000 |
Anchor Pointe | Oak Harbor, WA | Aug-15 | 107 | $7,500,000 |
Rancho Azul | San Diego, CA | Aug-15 | 74 | $14,000,000 |
SeaGlass Village | Bremerton, WA | Mar-16 | 182 | $13,000,000 |
Village Fair | Bremerton, WA | Dec-16 | 120 | $13,100,000 |
Atlas | Port Orchard, WA | Feb-17 | 276 | $37,874,000 |
Venue | Renton, WA | Jun-16 | 284 | $41,500,000 |
Subtotal | 1,505 | $192,294,000 | ||
Kennedy Wilson Multifamily (2002 - 2008) | ||||
Woodstone | Lompoc, CA | Mar-05 | 204 | $20,600,000 |
Rutherford Townhomes | Napa, CA | Aug-05 | 66 | $7,400,000 |
College Square | Davis, CA | Aug-05 | 240 | $24,000,000 |
Bayside | Pinole, CA | Aug-05 | 148 | $19,600,000 |
Villas at La Mesa | La Mesa, CA | Dec-05 | 86 | $11,100,000 |
Arbor Creek | Beaverton, OR | Mar-06 | 440 | $32,800,000 |
The Courtyards | Norwalk, CA | Mar-06 | 153 | $18,200,000 |
Bay Village | Vallejo, CA | Mar-06 | 260 | $32,000,000 |
Shorepark at Riverlake | Sacramento, CA | Mar-06 | 393 | $51,250,000 |
Mariposa | Anaheim, CA | Jun-06 | 286 | $46,000,000 |
Hidden Creek | Martinez, CA | Sep-06 | 168 | $21,500,000 |
Cascade Ridge | Federal Way, WA | Nov-06 | 518 | $58,000,000 |
The Enclave | Paramount, CA | Dec-06 | 306 | $51,500,000 |
Chadwick | Los Angeles, CA | Feb-07 | 687 | $120,000,000 |
The Reserve | Federal Way, WA | Mar-07 | 401 | $46,500,000 |
The Mill at Mill Creek | Mill Creek, WA | Jul-07 | 516 | $80,000,000 |
The Grove | San Jose, CA | Jul-07 | 331 | $45,750,000 |
James Street Crossing | Kent, WA | Feb-08 | 300 | $35,720,000 |
Indigo Springs | Kent, WA | Jun-08 | 278 | $36,000,000 |
Avalon at Redmond | Redmond, WA | Jun-08 | 400 | $81,250,000 |
The Lexington | Montclair, CA | Aug-08 | 165 | $29,250,000 |
Saybrook Pointe | San Jose, CA | Sep-08 | 324 | $84,000,000 |
Plaza del Sol | Santa Ana, CA | Jan-02 | 196 | $16,675,000 |
Windwood | West Covina, CA | Dec-02 | 116 | $11,250,000 |
Rancho Solana | Oxnard, CA | Mar-03 | 168 | $22,750,000 |
La Serena | Santa Ana, CA | Dec-02 | 188 | $18,000,000 |
Lakewood Manor | Lakewood, CA | Aug-04 | 661 | $68,000,000 |
Andorra & Andalucia | Indio & Palm Springs, CA | Sep-03 | 362 | $26,200,000 |
Arrowhead Apartments | Stanton, CA | Jan-04 | 168 | $19,750,000 |
Waterbrook | Rancho Cucamonga, CA | May-04 | 624 | $66,600,000 |
The Crest | Grand Terrace, CA | Mar-04 | 228 | $19,305,000 |
Verona Woods | West Covina, CA | Mar-04 | 196 | $22,000,000 |
Somerset on Garfield | Montebello, CA | Dec-04 | 256 | $31,750,000 |
Country Oaks | Santa Maria, CA | May-05 | 208 | $22,800,000 |
Windscape Village | Lompoc, CA | Sep-03 | 328 | $27,000,000 |
Creekside | San Jose, CA | Nov-05 | 200 | $26,600,000 |
Westwood Portfolio | Westwood Village, CA | Mar-05 | 153 | $32,100,000 |
Summer House | Alameda, CA | Sep-05 | 615 | $86,750,000 |
Subtotal | 11,337 | $1,469,950,000 | ||
Total | 12,842 | $1,662,244,000 |
The above track record information was provided by the Real Estate Company and has not been independently verified by RealtyMogul.com.
In this transaction, RealtyMogul.com investors will invest in Realty Mogul 96, LLC ("The Company"). Realty Mogul 96, LLC will subsequently invest in Pasadena Investors, LLC ("The Target"), the entity that will directly or indirectly hold title to the Property. New Standard Equities (the "Real Estate Company") purchased the Property for $14.0 million ($466,667 per unit) on 10/24/2017 and the total project cost was approximately $15.2 million ($505,069 per unit).
The Real Estate Company’s business plan is to implement a value-add strategy by completing strategic renovations at the Property and introducing new professional management. The Real Estate Company plans to renovate 25 units over 18 months (1.4 units per month), which they state is a comfortable pace given their track record, and sell the Property in three (3) years at a 4.50% cap rate. The Real Estate Company plans to invest $10,000 per unit in interior renovations to achieve expected rental premiums of approximately $997 per unit per month upon completion. The Real Estate Company also intends to enhance the overall operations of the Property through improved management, and by leveraging the economies of scale provided by their local multifamily portfolio.
Built in 2004, the Property consists of 28 multifamily units and two retail units, combining to 34,994 square feet across five floors, all located on a 0.35-acre lot. The multifamily unit mix is comprised of 21 two-bedroom units and seven three-bedroom units with a weighted average size and rent per unit of 1,146 square feet and $2,108 per unit ($1.84 per square foot), respectively. The commercial rent roll is comprised of two suites totaling 2,915 square feet with a weighted average base rent of $3,516 ($2.39 per square foot). The Property is currently 100% occupied.
The Property features wood-frame construction on concrete slab foundations, with flat roofing, gas utilities, exterior breezeways, and an individual patio or balcony for each unit. Amenities at the Property include a landscaped outdoor courtyard, gated subterranean parking (56 resident spaces plus nine retail spaces), and side-by-side washers and dryers in each unit.
[[{"fid":"49653","view_mode":"default","type":"media","field_deltas":{},"attributes":{"height":"514","width":"974","style":"width: 570px; height: 301px; border-width: 1px; border-style: solid;","class":"media-element file-default","data-delta":"1"},"fields":{}}]]
Unit Type | # of Units | Unit Square Feet | Total Square Feet | Rent per Unit | Rent per Square Foot |
---|---|---|---|---|---|
2 Bed, 2 Bath (Section 8) | 2 | 1,116 | 2,232 | $1,154 | $1.03 |
2 Bed, 2 Bath | 19 | 1,063 | 20,197 | $2,125 | $2.00 |
3 Bed, 2 Bath (Section 8) | 1 | 1,322 | 1,322 | $1,300 | $0.98 |
3 Bed, 2 Bath | 6 | 1,388 | 8,328 | $2,500 | $1.80 |
Total | 28 | 1,146 | 32,079 | $2,108 | $1.84 |
Tenant | Square Feet | Rent | Rent per Square Foot | Lease Expiration |
---|---|---|---|---|
Project Beauty | 1,540 | $4,050 | $2.63 | August 31,2018 |
EU World | 1,375 | $2,917 | $2.12 | October 31, 2018 |
Total | 2,915 | $3,516 | $2.39 |
Property | Transaction Date | Transaction Type | Units (#) | Year Built | Price | $ per Unit |
---|---|---|---|---|---|---|
Trio Pasadena | October-16 | Sale | 306 | 2005 | $154,000,000 | $503,268 |
144 N Michigan Avenue | August-17 | Sale | 15 | 1987 | $6,300,000 | $420,000 |
888 Magnolia Avenue | May-17 | Sale | 8 | 1965 | $2,850,000 | $356,250 |
4951 Rosemead Boulevard | May-17 | Refinance | 24 | 2008 | $8,030,000 | $334,583 |
1752 N Kingsley Drive | Nov-15 | Refinance | 13 | 2006 | $6,700,000 | $515,385 |
296 N Oakland Avenue | June-17 | Sale | 25 | 1957 | $6,100,000 | $244,000 |
Average | 65 | 1988 | $30,663,333 | $395,581 | ||
Subject | October-16 | 30 | 2004 | $14,000,000 | $466,667 |
Property | Submarket | Occupancy | Units (#) | Year Built | Square Foot Per Unit | Rent per Unit | Rent per Square Foot |
---|---|---|---|---|---|---|---|
Avalon | Pasadena | 95% | 120 | 2004 | 855 | $2,673 | $3.13 |
Trio Pasadena | Pasadena | 96% | 306 | 2005 | 888 | $2,547 | $2.87 |
Andalucia | Pasadena | 75% | 118 | 2017 | 951 | $3,014 | $3.17 |
Westgate | Pasadena | 99% | 480 | 2010 | 938 | $2,853 | $3.04 |
Average | 97% | 256 | 2009 | 908 | $2,772 | $3.05 | |
Subject - In-Place | 100% | 30 | 2004 | 1,146 | $2,108 | $1.84 | |
Subject - Projected Post-Renovation | 100% | 30 | 2004 | 1,146 | $3,105 | $2.74 |
The comparables included in the above tables exclude all retail space at the Property and were either sourced from CoStar, Real Capital Analytics, or they were provided by the Real Estate Company.
The Property is located in the Playhouse District, in the Pasadena Submarket within the greater Los Angeles-Long Beach-Glendale MSA as defined by Axiometrics. The Property is proximate to Lake Avenue and the Metro Gold Line, with restaurants, bars, cafes, and a rich amenity base of shopping and entertainment options in both the Playhouse and Lake Avenue districts of Pasadena, just south of the 210 freeway.
Market Overview
Per Costar, Los Angeles continues to be a favorite target of multifamily investors and developers. Supply constraints and community opposition prevent most submarkets from being overbuilt, and a high degree of investor interest means that the market will remain liquid. More than 50% of residents rent their homes, the highest ratio of renters to owners of any major metro in the country. The deep renter pool helps to guarantee steady demand and healthy rent growth potential. The improving economic picture, coupled with a widespread housing shortage in LA County, should ensure that fundamentals remain stable for the foreseeable future, and high-profile projects like the NFL stadium in Inglewood and the Lucas Museum of Narrative Art in Exposition Park should help jump-start development in the formerly neglected southern part of the metro. Los Angeles' recent selection as the host of the 2028 Summer Olympics should also help boost infrastructure spending and development across the metro.
Submarket Overview
Per Costar, the delivery of several large communities around the turn of the year caused a brief spike in vacancies, but demand for these units has been robust. Pasadena retains its status as one of the San Gabriel Valley's premier employment and entertainment hubs, which helps drive multifamily demand. Average rents are above the metro average, but the rate of growth appears to be slowing, mirroring a metrowide trend. Median unit prices have continued a multiyear climb, but total volume through August 2017 was well off of 2016's pace.
Per Axiometrics, annual effective rent growth in Pasadena is forecast to average 2.4% from 2017 to 2019. The annual effective rent growth has averaged 3.2% per year since Q1 1999. Pasadena's occupancy rate is expected to decrease to 95.6% in 2017 and average 95.8% from 2017 to 2019. The submarket's occupancy rate has averaged 95.6% since Q1 1999.
Demographic Information
Distance from Property | 1 Mile | 3 Miles | 5 Miles |
Population (2017) | 47,302 | 190,709 | 498,383 |
Population (2022) | 48,771 | 196,207 | 512,077 |
Projected Growth (2017-2022) | 3.11% | 2.88% | 2.75% |
Median HH Income | $61,167 | $81,124 | $74,350 |
Median Home Value | $503,393 | $791,775 | $736,004 |
Average HH Size | 2.1 | 2.5 | 2.7 |
Demographic information above was obtained from CoStar.

Sources of Funds | Cost |
---|---|
Debt | $11,250,000 |
Equity | $3,902,062 |
Total Sources of Funds | $15,152,062 |
Uses of Funds | Cost |
Purchase Price | $14,000,000 |
CapEx Budget | $360,400 |
Real Estate Company Acquisition Fee | $92,200 |
North Capital Broker Dealer Fee | $47,800 |
Lender Origination Fee | $240,000 |
Prepaid/Expense Reserves | $39,650 |
Interest Reserve | $150,000 |
Closing Costs | $97,771 |
Working Capital | $124,241 |
Total Uses of Funds | $15,152,062 |
The terms of the debt financing are as follows:
- Lender: Resource Real Estate
- Estimated Proceeds: $11,250,000
- CapEx Reserve: $385,000
- Interest Reserve: $150,000
- Estimated Rate (Floating): 380 basis points over the 1-Month LIBOR (1.23% Floor), estimated to be 5.03% as of 10/13/17
- Amortization: None, three (3) years of interest-only
- Term: Three (3) years
- Extension Option: Two, one (1) year extension options
- Prepayment Penalty: None
An interest rate cap with a 3-year term is required and included in the transaction capitalization (within closing costs).
There can be no assurance that a lender will provide debt on the rates and terms noted above, or at all. All rates and terms of the debt financing are subject to lender approval, including but not limited to possible increases in capital reserve requirements for funds to be held in a lender controlled capital reserve account.
The Target will make distributions to investors (The Company and Real Estate Company, collectively, the "Members") as follows:
Operating Income, Refinance, and Sales Proceeds
- To the Members, in proportion to their respective percentage interests, until each Member has received aggregate distributions such that it has received a 6.0% Preferred Return;
- To the Members, in proportion to their respective percentage interests, until each Member has received aggregate distributions such that it has received a return of its capital contribution;
- 70.0% / 30.0% (70.0% to Members / 30.0% to the Real Estate Company) of excess cash flows and appreciation thereafter.
Note that these distributions will occur after the payment of the Company's liabilities (loan payments, operating expenses and other fees as set forth in the LLC agreement, in addition to any member loans or returns due on member loans).
The Company will distribute 100% of its share of excess cash flow (after expenses) to the members of The Company (the RealtyMogul.com investors). The manager of The Company will receive a portion (up to 10% pro-rata) of the Real Estate Company's promote interest. Distributions are expected to start in June 2018 and are projected to continue on a quarterly basis thereafter. These distributions are at the discretion of the Real Estate Company, who may decide to delay distributions for any reason, including maintenance or capital reserves.
Year 1 | Year 2 | Year 3 | |
---|---|---|---|
Effective Gross Revenue | $838,780 | $1,084,461 | $1,177,772 |
Total Operating Expenses | $337,295 | $354,224 | $365,239 |
Net Operating Income | $501,486 | $730,236 | $812,533 |
Year 0 | 2017 | 2018 | 2019 | 2020 | |
---|---|---|---|---|---|
Distributions to Realty Mogul 96, LLC Investors |
($1,215,000) | $0 | $4,046 | $22,244 | $1,862,753 |
Net Earnings to Investor - Hypothetical $50,000 Investment |
($50,000) | $0 | $166 | $915 | $76,656 |
Certain fees and compensation will be paid over the life of the transaction. The following fees and compensation will be paid:
Type of Fee | Amount of Fee | Received By | Paid From | Notes |
One-Time Fees: | ||||
---|---|---|---|---|
Acquisition Fee | $92,200 | Real Estate Company | Capitalized Equity Contribution | 1.0% of the Property purchase price |
Broker-Dealer Fee | $47,800 | North Capital (1) | Capitalized Equity Contribution | 4.0% based on the amount of equity invested by Realty Mogul 96, LLC |
Construction Management Fee | $21,624 | Real Estate Company | Capitalized Equity Contribution | 6.0% of CapEx budget |
Recurring Fees: | ||||
Property Management Fee | 4.0% of Effective Gross Income | Real Estate Company | Operating Cash Flow | |
Management and Administrative Fee | 1.0% of amount invested in Realty Mogul 96, LLC | RM Manager, LLC | Distributable Cash | RM Manager, LLC is the Manager of Realty Mogul 96, LLC and a wholly-owned subsidiary of Realty Mogul, Co. (2) |
Notes:
(1) Certain employees of Realty Mogul, Co. are registered representatives of, and are paid commissions by, North Capital Private Securities Corp., a Delaware corporation ("North Capital"). In addition, North Capital pays a technology provider services fee to Realty Mogul, Co. for licensing and access to certain technology, reporting, communications, branding, entity formation and administrative services performed from time to time by Realty Mogul, Co., and North Capital and Realty Mogul, Co. are parties to a profit sharing arrangement.
(2) Fees may be deferred to reduce impact to investor distributions
The above presentation is based upon information supplied by the Real Estate Company or others. Realty Mogul, Co., RM Manager, LLC, and The Company, along with their respective affiliates, officers, directors or representatives (the "RM Parties") hereby advise you that none of them has independently confirmed or verified any of the information contained herein. The RM Parties further make no representations as to the accuracy or completeness of any such information and undertake no obligation now or in the future to update or correct this presentation or any information contained herein.
Forward-Looking Statements
Investors should not rely on any forward-looking statements made regarding this opportunity, because such statements are inherently uncertain and involve risks. We use words such as “anticipated”, “projected”, “forecasted”, “estimated”, “prospective”, “believes”, “expects”, “plans”, “future”, “intends”, “should”, “can”, “could”, “might”, “potential”, “continue”, “may”, “will” and similar expressions to identify these forward-looking statements.
Non-Transferability of Securities
The transferability of membership interests in The Company are restricted both by the operating agreement for that entity and by U.S. federal and state securities laws. In general, investors will not be able to sell or transfer their interests. There is also no public market for the investment interests and none is expected to be available in the future. Moreover, the estimated investment holding period described herein is only a projection, and there can be no assurance when or if an investment may be liquidated. Persons should not invest if they require any of their investment to be liquid. This is particularly important for persons of retirement age, who should plan carefully to assure that their assets last throughout retirement.
Credit Risk
The Company's investment in The Target will relate to a Property that will undergo some degree of renovation, a situation that does not always meet the financing criteria for conventional financing from institutional sources. Credit risk is inherent in the real estate financing industry, and there can be no assurance that the credit worthiness of the Real Estate Company will be sufficient to assure the full repayment of the The Company's common equity investment and thus The Company's ability to provide returns (or even repayment of principal) to investors.
Mortgage Risk
The Real Estate Company has a signed term sheet with a lender to provide the debt financing for the acquisition of the Property, but there can be no assurance that the lender will complete financing on the rates and terms included in the underwriting being presented in the model for this investment opportunity. All rates and terms of the debt financing are subject to final lender committee approval, including but not limited to a modification in lender held capital reserve requirements that may result in a corresponding movement of certain funds currently projected as being held in a Real Estate Company controlled capital escrow account.
Management Risk
Investors will be relying solely on the Real Estate Company for the execution of its business plan. The Real Estate Company may in turn rely on other key personnel with relevant experience and knowledge, including contractors and consultants. Members of The Target (including The Company) will agree to indemnify the manager in certain circumstances, which may result in a financial burden if any litigation results from the execution of the business plan. While the Real Estate Company has significant operating experience, The Target is a newly formed company and has no operating history or record of performance. The Company is pursuing a venture capital strategy through its investment in The Target, and the manager of The Company is expected to be treated as an investment adviser exempt from federal or state registration under this strategy.
Manager of The Company May Participate in Real Estate Company's Promote Interest
The manager of The Company may be entitled to a participation in the value of any excess distributable cash flow and any appreciation of the Property realized upon its sale. This could lead to a potential conflict of interest between the manager and The Company. Investors must recognize and agree to waive and bear the risk of this conflict of interest.
Capital Call Risk
The amount of capital that may be required by The Target from The Company is unknown, and although The Target does not require that its members contribute additional capital to it, it may from time to time request additional funds in the form of loans or additional capital. The Company does not intend to participate in a capital call if one is requested by The Target, and in such event the manager of The Target may accept additional contributions from other members of The Target. Amounts that the manager of The Target advances on behalf of The Company will be deemed to be a manager loan at an expected interest rate of 10%. Amounts that are contributed by existing or new members will be deemed to be additional capital contributions, in which case The Company's interest in The Target will suffer a proportionate amount of dilution.
Real Estate Market Risk
The Target's economic performance and value, and thus the value of investors’ investment in The Company, is subject to various risks associated with the Property. Real estate markets are affected by many factors, such as general economic conditions, supply and demand for real estate investments, interest rates, the availability of financing, and other factors. Investments related to real estate are also subject to market valuation risks that may be caused by changing economic and local market conditions such as local real estate market conditions. The Property’s economic performance and value, and thus the value of investors’ investment in The Company, is subject to such risks, all of which are beyond the control of both The Company and The Target.
Interest-Only Loan
The loan being used to acquire the Property is expected to have an interest-only period during the first three year(s) of the term, which means that there will be no reduction in the principal balance during that interest-only period.
Floating Interest Rate
The loan being used to acquire the Property is expected to have a floating rate based on the one-month London Interbank Offered Rate (“LIBOR”). If LIBOR increases the interest payments due on the loan are expected to increase as well. This could adversely affect the Property’s financial results or business operations and thus the value of the Company’s investment.
Co-Terminus Debt Risk
The loan on the Property is expected to have a term of three (3) years, potentially creating a refinancing risk should market conditions deteriorate over the next three years.
The above is not intended to be a full discussion of all the risks of this investment. Please see the Risk Factors in the Issuer Document Package for a discussion of additional risks. The above presentation is based upon information supplied by the Real Estate Company and others. Realty Mogul, Co., RM Manager, LLC, and The Company, along with their respective affiliates, officers, directors or representatives (the "RM Parties") hereby advise you that none of them has independently confirmed or verified any of the information contained herein. The RM Parties further make no representations as to the accuracy or completeness of any such information and undertake no obligation now or in the future to update or correct this presentation or any information contained herein.