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Our controls include visiting every property (or a subset of properties if it’s a fund) to confirm the real estate is what and where the real estate is supposed to be.
We have robust quality controls with detailed checklists and a review of third-party reports.
This development will target one of the fastest growing housing segments. As households age, there is a demographic wave of people becoming empty nesters and entering the 55+ population. Increasing number of baby boomers and an increasing number of renters in this demographic equates to a secular shift in demand for age-restricted rental housing.
The Real Estate Company is an experienced developer of Active Lifestyle, senior living communities which cater to residents 55 and older. The principals have $622 million in their current portfolio with an average stabilized occupancy of 98% in their Active Adult communities.
The South Hall / North Gwinnett Market Area’s housing costs and demographics support the demand for the site. The resident base for The Chateau is expanding and getting wealthier.

Highlands Residential
Highlands Residential (the "Sponsor") was founded by Dave Loeffel, who has over 15 years of experience in development. The Sponsor represents a partnership between Dave Loeffel and Robert Lachapelle - Vice Chairman at CBRE, Tim Schrager - CEO and founder of Perennial Properties, and Aaron Goldman - President of Perennial Properties.
The Sponsor is an experienced developer of Active Lifestyle, senior living communities which cater to residents 55 and older. The Principals have $777 million in their current portfolio (Aggregate TDC of $561mm) with an average stabilized occupancy of 97%. Of this, they have $76 million in communities under development and show a realized equity multiple of 2.78x in sold development assets thus far.
https://www.highlandsresidential.comProperty | City, State | Asset Type | Acq Date | Units or SF | Purchase Price | Current Occupancy |
Myrtle Street Apartments, LLC | Atlanta, GA | Value Add - Multifamily | 11/17/1997 | 32 | $553,000 | 95% |
Highland View Apartments | Atlanta, GA | New Construction - Multi | 4/15/1998 | 110 | $6,382,900 | 95% |
Monroe Place Apartments | Atlanta, GA | New Construction - Multi | 9/30/1998 | 241 | $16,926,034 | 96% |
Highland Walk Apartments | Atlanta, GA | New Construction - Multi | 1/7/2002 | 350 + 6,000 SF retail | $29,500,000 | 94% |
N. Highland Steel | Atlanta, GA | New Construction - Multi | 5/2/2005 | 239 + 30,000 SF retail | $34,000,000 | 92% |
The Telephone Factory Lofts | Atlanta, GA | Value Add - Multifamily | 10/31/2013 | 65 | $9,750,000 | 97% |
The Brady Apartments | Atlanta, GA | New Construction - Multi | 11/1/2013 | 230 | $33,000,000 | 90% |
The Arya on Peachtree | Atlanta, GA | New Construction - Multi/comm/retail | 6/13/2014 | 282 + 17,000 commercial | $91,000,000 | In Lease-Up |
755 North Apartments | Atlanta, GA | New Construction - Multi | 9/1/2014 | 227 | $28,750,000 | 97% |
Ella at East Lake | Atlanta, GA | New Construction - Multi | 12/19/2019 | 236 + 7,700 commercial | $43,300,000 | In Lease-Up |
The Legacy at Walton Lakes (55+) | Atlanta, GA | New Construction - Multi | 8/21/2008 | 125 | $15,176,000 | 98% |
The Legacy at Walton Village Ph 2 (55+) | Marietta, GA | New Construction - Multi | 2/19/2010 | 78 | $9,900,000 | 98% |
The Legacy at Walton Oaks Ph 1 (55+) | Augusta, GA | New Construction - Multi | 9/30/2010 | 75 | $9,560,000 | 98% |
The Legacy at Walton Oaks Ph 2 (55+) | Augusta, GA | New Construction - Multi | 11/12/2014 | 62 | $9,940,000 | 98% |
Walton Oaks Ph 1 | Augusta, GA | New Construction - Multi | 11/14/2011 | 75 | $10,323,000 | 98% |
Walton Oaks Ph 2 | Augusta, GA | New Construction - Multi | 11/12/2013 | 106 | $16,741,000 | 98% |
The Legacy at Walton Overlook (55+) | Acworth, GA | New Construction - Multi | 6/16/2011 | 108 | $13,258,000 | 98% |
Walton Renaissance on Henderson (62+) | Marietta, GA | Sub-Rehab - Multifamily | 9/1/2012 | 150 | $20,200,000 | 98% |
Legacy at Walton Heights (55+) | Marietta, GA | New Construction - Multi | 8/8/2012 | 100 | $13,535,000 | 98% |
The Legacy at Walton Mill (55+) | Hiram, GA | New Construction - Multi | 12/18/2013 | 105 | $13,962,000 | 98% |
The Legacy at Walton Park (55+) | Acworth, GA | New Construction - Multi | 8/29/2014 | 100 | $15,870,000 | 98% |
Walton Ridge | Austell, GA | New Construction - Multi | 8/31/2016 | 71 | $14,000,000 | 98% |
The Legacy at Walton Green (55+) | Augusta, GA | New Construction - Multi | 11/15/2016 | 80 | $14,405,000 | 98% |
Walton Summit Phase 1 | Gainesville, GA | New Construction - Multi | 12/8/2016 | 84 | $14,514,000 | 98% |
Legacy at Walton Summit (55+) | Gainesville, GA | New Construction - Multi | 10/10/2017 | 90 | $14,816,000 | 98% |
Hardy Springs by Highlands Residential | Dallas, GA | New Construction - Multi | 2/16/2020 | 149 | $28,798,000 | In Lease-Up |
The Chateau by Highlands Residential | Braselton, GA | New Construction - Multi | 8/3/2021 | 152 | $33,122,222 | Under Construction |
Total | $561,282,156 | 97% |
The above bios and track record were provided by Highlands Residential and have not been independently verified by RealtyMogul.
The Chateau by Highlands will be a top quality, tangible asset that fills an unprecedented need for active adult housing. The asset, which will be delivered in 2022, is just 40 miles northeast of downtown Atlanta, in the fastest growing active adult lifestyle destination in the metropolitan area. The Chateau by Highlands will provide Senior Living without the expense of medical, meals, or maids. Residents will save more than $20,000 per year compared to alternatives. This allows our community to attract a broader and deeper market which will be a slightly younger demographic: empty nesters still “on the go” who are not dependent on the community for all their social and entertainment needs.
The Chateau offers a unique living experience for younger Seniors to join a retirement community without the high cost of a full nursing staff and meal plan. The Real Estate Company will begin construction in April 2021 and complete building in December 2022 - for a total construction timeline of 20 months. Units will be delivered in phases, and preleasing will begin in March 2022 four months prior to units becoming available. Total lease up time is expected to be 24 months at a rate of 6 units per month - seeing 95% stabilization by March 2024. The asset will be sold upon stabilization at the end of year 3 for approximately $40,550,000 ($266,775 per unit) at a projected reversion cap rate of 5.50%. Lender appraisal shows an exit value of $42,300,000.
Estimated Schedule:
April 2021 - Construction Begins
March 2022 - Begins Pre-Leasing First Units
June 2022 - Move-in begins
December 2022 - Construction Completes
March 2024 - Asset Stabilization
April 2024 - Sale of Asset
Development Budget:
Land Cost | $1,939,000 | $12,757 |
Soft Costs | ||
Architecture & Engineering | $818,000 | $5,382 |
Legal and Title | $346,794 | $2,282 |
Marketing | $270,000 | $1,776 |
Financing | $220,750 | $1,452 |
Impact Fees | $430,196 | $2,830 |
FF&E | $440,000 | $2,895 |
Taxes and Insurance | $262,142 | $1,725 |
Total Soft Costs | $2,787,982 | $18,341 |
Other Costs | ||
Developer Fee | $1,160,000 | $7,632 |
Net Interest/Lease Up Expense | $760,977 | $5,006 |
Total Other Costs | $1,920,977 | $12,638 |
Hard Costs | ||
Total Construction Hard Costs | $22,005,000 | $144,770 |
Contingency (8%) | $1,900,000 | $12,500 |
Total Construction Hard Costs | $23,905,000 | $157,270 |
Grand Total | $30,552,959 | $201,006 |
These amounts are subject to change at the discretion of the Real Estate Company.
The Project will be designed and constructed as a three-story, attached building of 152 residential units with open air breezeways and approximately 145,000 net rentable square feet. Highlands Residential has designed the building so that the exterior and interior finishes are architecturally complementary to the surrounding area. The community will have multiple amenities, inclusive of a landscaped courtyard, BBQ areas, a personal training studio, library, game room, and a shared common space to host large gatherings and community get-togethers. Each unit will range in size from approximately 750 square feet to 1,230 square feet. Each unit will have 1 or 2 bedrooms, 1 or 2 baths, and a private, covered balcony or sunroom. The amenity package, interconnected living, and social community will make an easy transition for people moving from single family homes and offer a substantial upgrade for people moving from a traditional, non age-exclusive apartment.
Unit Type | # of Units | Avg SF/Unit | Avg Rent (Stabilized) | Avg Rent per SF |
1x1 (A1) | 33 | 773 | $1,492 | $1.93 |
1x1 (A2) | 39 | 807 | $1,578 | $1.96 |
1x1 (A3) | 17 | 993 | $1,858 | $1.87 |
2x2 (B1) | 34 | 1,040 | $1,935 | $1.86 |
2x2 (B2) | 18 | 1,102 | $2,028 | $1.84 |
2x2 (B3) | 5 | 1,229 | $2,205 | $1.79 |
2x2 (B4) | 6 | 1,094 | $2,013 | $1.84 |
Total/Averages | 152 | 933 | $1,761 | $1.89 |
Competitive Landscape
There are several active adult communities for sale within a short driving distance of the Property, including:
- Del Webb Chateau Elan - 784 active adult homes (200 built and occupied and 120 additional homes sold)
- Cresswind at Twin Lakes - 1,300 active adult homes planned, not yet complete
- Village at Deaton Creek - 1,100 active adult homes.
The Chateau by Highlands will provide 152 rental units as an alternative to the 2,000 or more active adult for sale units currently in the market. The Chateau will benefit from the amenities that drew the active adult sale communities to the area and the amenities that have subsequently been built to target the growing active adult population.
The Chateau expects to compete against these and other independent living offerings by leveraging amenities available at nearby locations in lieu of manufacturing amenities on-site. By doing that, Highlands Residential intends to offer its customers the same experience as is available at competing sites but at a cost that will be approximately $20,000 less per year than traditional independent living.
Nearby amenities that will be available to residents of the Chateau include (i) 45 holes of golf at Chateau Elan Golf Club, (ii) 18 holes of golf at Reunion Country Club, located across the street from the Chateau, (iii) nearby Lake Lanier, metro Atlanta’s largest lake, less than 30 minutes from The Chateau, and (iv) the accommodations, spas, shops and resort activities at the Chateau Elan Resort.
Additional sale and lease comp studies performed by Highlands Residential are available under "Offering Documentation".
The Property is located in the town of Braselton, Georgia, which is in Hall County, roughly 40 miles northeast of the City of Atlanta. The surrounding area is a mix of rural and suburban neighborhoods and includes access to Lake Lanier, the largest lake in the metro Atlanta area. Lake Lanier is a reservoir lake, formed in 1956 with the completion of Buford Dam on the Chattahoochee River. The lake encompasses 38,000 acres or 59 square miles of water, features 692 miles of shoreline, and the Lanier Islands and Margaritaville resorts. The lake provides swimming, boating and fishing opportunities and the shoreline features many luxurious private residences.
Market Overview
The market, Gainesville, is a booming economy, producing nearly 2% to 4% year over-year job growth most quarters in the 2010s, giving it solid tailwinds across the board. Hall County lies along one of Atlanta's primary paths of growth, and its populace has access not only to prominent local industries, such as poultry processing and Lake Lanier-related tourism, but also to a spectrum of jobs right down I-985 in the Atlanta metro. These attributes have led to a near doubling of the metro's population over the past 20 years, and over the next five years, the rate of growth could nearly triple that of the nation. Gainesville is that rare market where manufacturing employment still dominates the metro, with more than a fifth of jobs in the sector. Gainesville certainly caters to the small-business owner, where 93% of its companies employ fewer than 50 employees. Located about 50 miles northeast of Atlanta, the Gainesville metro is firmly in the economic orbit of one the largest economies in the South.
Per CoStar, the vacancy rate in the Oakwood/Flowery Branch Submarket has compressed substantially over the past four quarters, and at 3.8%, is slightly below the long-term average. While developers have been active in recent years, nothing has delivered over the past 12 months. Construction has started back up, and about 860 units are underway, which will substantially expand the existing inventory. Rents have increased by an impressive 5.8% over the past year, which significantly exceeds the average annual growth of 3.2% over the past decade.
Sources: ESRI Data, Axiometrics, CoStar

Total Capitalization
Sources of Funds | $ Amount | $/Unit | |||
Construction Loan | $19,500,000 | 128,289 | |||
RM Investor Equity | $5,000,000 | 32,895 | |||
Other LP Equity | $6,052,959 | 39,822 | |||
Total Sources of Funds | $30,552,959 | 201,006 | |||
Uses of Funds | $/Unit | ||||
Land Purchase Price | $1,939,000 | 12,757 | |||
Developer Fee | $1,160,000 | 7,632 | |||
Hard Costs | $23,905,000 | 157,270 | |||
Construction Period Interest | $368,191 | 2,422 | |||
Soft Costs (1) | $2,787,982 | 18,341 | |||
Initial Operating Deficit | $392,787 | 2,584 | |||
Total Uses of Funds | $30,552,959 | 201,006 |
Please note that Highlands Residential's equity contribution may consist of friends and family equity and equity from funds controlled by Highlands Residential. Additionally, the numbers represented above can change prior to closing depending on many factors including, but not limited to, final loan proceeds, property condition assessments, appraisals, final closing costs, and other lender-mandated expenses.
(1) RM Technologies operates the RealtyMogul platform. RM Technologies charges a fixed, non-percentage-based fee for real estate companies to use the marketplace. An estimate of this fee is included in the Closing Costs and is intended to be capitalized into the transaction at the discretion of the Manager.
The expected terms of the debt financing are as follows:
- Estimated Proceeds: $19,500,000
- Estimated Annual Interest Rate (Floating): 3.0% over LIBOR
- Term: 4 years
- Interest Only: 4 years
- Operating Reserves: $200,000
There can be no assurance that a lender will provide debt on the rates and terms noted above, or at all. All rates and terms of the debt financing are subject to lender approval, including but not limited to possible increases in capital reserve requirements for funds to be held in a lender-controlled capital reserve account.
Highlands Residential intends to make distributions from GA Hall Uninco 347, LLC to GA Hall Uninco 347 Core, LLC as follows:
- To the Members, pari passu, all excess operating cash flows to an 8.0% Preferred Return to the Members;
- 70% / 30% (70% to Members / 30% to Promote) of excess cash flow to a 14.0% IRR;
- 55% / 45% (55% to Members / 45% to Promote) of excess cash flow and appreciation thereafter.
GA Hall Uninco 347 Core, LLC intends to make distributions to investors. Note that all distributions will occur after the payment of both company's liabilities (loan payments, operating expenses, and other fees as more specifically set forth in the LLC agreements, in addition to any member loans or returns due on member loan).
Distributions are at the discretion of Highlands Residential, who may decide to delay distributions for any reason, including maintenance or capital reserves.
Cash Flow Summary
Year 1 | Year 2 | Year 3 | ||||
Effective Gross Revenue | $0 | $577,350 | $2,402,458 | |||
Total Operating Expenses | $10,000 | $678,361 | $1,028,634 | |||
Net Operating Income | -$10,000 | -$101,011 | $1,373,824 |
Investor-Level Cash Flows
Year 1 | Year 2 | Year 3 | |||
Net Cash Flow | -$11,052,959 | $0 | $18,049,446 |
Investor-Level Cash Flows - Hypothetical $50,000 Investment*
Year 1 | Year 2 | Year 3 | |||
Net Cash Flow | -$50,000 | $0 | $81,650 |
*Returns should be net of all fees including RealtyMogul's 1.0% annual asset management fee.
Certain fees and compensation will be paid over the life of the transaction; please refer to Highlands Residential' materials for details. The following fees and compensation will be paid(1)(2)(3):
Type of Fee | Amount of Fee | Received By | Paid From |
---|---|---|---|
Developer Fee | 4.00% of Total Project Costs | Highlands Residential | Capitalized Equity Contribution |
Type of Fee | Amount of Fee | Received By | Paid From |
---|---|---|---|
Property Management Fee | 4.0% of Effective Gross Income | Highlands Residential | Distributable Cash |
Asset Management Fee | $30,000/year | Highlands Residential | Distributable Cash |
Administrative Services Fee |
1.00% of amount invested | RM Admin(3) | Distributable Cash |
(1) Fees may be deferred to reduce impact to investor distributions
(2) RM Technologies operates the RealtyMogul platform. RM Technologies charges a fixed, non-percentage-based fee for real estate companies to use the marketplace. An estimate of this fee is included in the Closing Costs and is intended to be capitalized into the transaction at the discretion of the Manager.
(3) RM Admin will be providing the following services:(a) responding to inbound investor inquiries regarding how to subscribe to the Project, (b) distribution of all annual tax forms (after receipt of same from Project Sponsor), (c) processing distributions that are payable from RM VA WB LLC to Investors, however, RM Admin will not be deemed to have custody of client funds, (d) distribution of all quarterly reports (after receipt of same from Project Sponsor) and (e) summarizing sponsor information on property performance, responding to investor inquiries regarding sponsor performance information as well as the real estate market generally.
The content on this detail page was provided by the Sponsor or an affiliate thereof. The Sponsor is under no obligation to update this detail page. None of the opinions expressed on this detail page are the opinions of RealtyMogul and they are not endorsed by RealtyMogul. Assumptions and projections included in this detail page are not reflective of the position of RealtyMogul or any other person or entity other than the Sponsor’s investment vehicle (“Investment Entity”) or its affiliates.
The preceding summary of principal terms of the offering is qualified in its entirety by reference to the more complete information about the offering contained in the offering documents, including, without limitation, the Private Placement Memorandum, Operating Agreement, Subscription Agreement and all exhibits and other documents attached thereto or referenced therein (collectively, the "Investment Documents"). This summary is not complete, and each prospective investor should carefully read all of the Investment Documents and any supplements thereto, copies of which are available by clicking the links above or upon request, before deciding whether to make an investment. In the event of an inconsistency between the preceding summary and the Investment Documents, investors should rely on the content of the Investment Documents.
There can be no assurance that the methodology used for calculating targeted IRR is appropriate or adequate. Target IRR is presented solely for the purpose of providing insight into the Investment Entity’s investment objectives, detailing its anticipated risk and reward characteristics and for establishing a benchmark for future evaluation of the Investment Entity’s performance. Targeted IRR is not a predictor, projection or guarantee of future performance. There can be no assurance that the Investment Entity’s targets will be met or that the Investment Entity will be successful in identifying and investing in investment opportunities that would allow the Investment Entity to meet these return parameters. Target returns should not be used as a primary basis for an investor’s decision to invest in the Investment Entity. Please see the applicable Investment Documents for disclosure relating to forward-looking statements.
All forward–looking statements attributable to the Sponsor or persons acting on its behalf apply only as of the date of the offering and are expressly qualified in their entirety by the cautionary statements included elsewhere in this summary and the Investment Documents. Any financial projections are preliminary and subject to change; the Sponsor undertakes no obligation to update or revise these forward–looking statements to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events. Inevitably, some assumptions will not materialize, and unanticipated events and circumstances may affect the ultimate financial results. Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic and competitive risks, and the assumptions underlying the projections may be inaccurate in any material respect. Therefore, the actual results achieved may vary significantly from the forecasts, and the variations may be material.
The interests in the Investment Entity will not be registered under the Securities Act of 1933, as amended (the “Securities Act”) in reliance upon exemptions contained in Rule 506(b) or 506(c) of Regulation D as promulgated under the Securities Act. In addition, the interests will not be registered under any state securities laws in reliance on exemptions from registration. Such interests are subject to restrictions on transferability and resale and may not be transferred or resold except as permitted under applicable state and federal securities laws pursuant to registration or an available exemption.
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