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Reflecting on 2012


Dear all,

This is Jilliene Helman, the CEO of and I’d like to spend a few minutes reflecting on what an incredible year 2012 has been for our company.

Our vision of making real estate investing simple, providing investors with more transparent access to passive investments, and reducing check sizes way below $50k or $100k for a single property has become a reality.   We brought crowdfunding to real estate.  Although our crowd is accredited investors for now, we are on the ground changing modern finance for the better and helping to democratize real estate investing.

Some other amazing things in 2012:

  • Microsoft: is a part of the Microsoft/Tech Stars accelerator and Microsoft became an investor in the business.  Out of 600 applicants, was chosen as one of ten companies for the investment. In addition, Microsoft provides with advice, software and guidance.   They have been a true partner to our company.
  • Gust: currently has a featured collection on Gust, a global platform for funding, providing us with access to nearly 40,000 investors domestically and abroad
  • Our Team:  We are growing leaps and bounds and I am so proud of the incredible team we have built.  I am amazed day in and day out by the people I am lucky to work with.  And, we’re hiring: if you’re interested, you can email us at

Most importantly, for those of you who are investing in real estate with us, thank you.  Thank you for believing in what we are doing, thank you for taking the time to get educated on real estate and real estate investing and thank you for your feedback.  We would not be where we are without you.

With that, we say thank you to 2012 and wish everybody a happy, healthy and prosperous 2013.



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